Never send another person your Google Account password. Google Analytics 4 lets an administrator invite a user by email and choose the smallest role that person needs. You can review or remove that access later.
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1. Choose the right Analytics account and property.
Sign in to Google Analytics and use the property picker to confirm that you are working in the correct business account and GA4 property.
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2. Open Admin.
Select Admin in the lower-left navigation. You must already be an Administrator at the level where you want to manage users.
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3. Choose account-level or property-level access.
Use Account access management when the person needs the assigned role across every property in that Analytics account. Use Property access management when the person needs access only to the selected website or app property.
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4. Add the person’s Google Account email address.
Open the add-user control, enter the email address tied to the person’s Google Account, and choose whether Google should notify them by email.
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5. Assign the least access that will do the job.
Choose the role based on the work the person must perform. Viewer can see reports and settings. Analyst can work with shared explorations. Marketer can manage audiences, events, and key events. Editor can change property settings. Administrator can also manage users and should be reserved for people who truly need full control.
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6. Save, verify, and review access later.
Add the user, confirm that they can reach the intended property, and periodically review access management. Remove former employees, agencies, or vendors when they no longer need the data.
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