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GOOGLE, FACEBOOK & INSTAGRAM ADS

MORE THAN CLICKS. MORE POTENTIAL CUSTOMERS.

Digital Rooftop handles your paid advertising to help bring you more calls and leads from people who could become customers. We manage the ads, work on the pages they lead to, and track the response.

Let's talk about your ads

Google Ads · Facebook & Instagram Ads · Landing pages & tracking

A CLIENT RESULT: SEO + PAID ADS

From around 32 to more than 100 calls a month.

This local service business came to us after working with seven other agencies. We reworked their SEO and started paid ads. These call numbers reflect that combined work. The client’s name and reports are private under an NDA. Results vary by business.

Let's talk about your ads
  1. 01Around 32monthly incoming calls before Digital Rooftop
  2. 0250monthly incoming calls after 2.5 months
  3. 03100+monthly incoming calls at around 6 months

The work behind it

From the ad to the inquiry.

A click is only the start. We look at who sees the ad, what it says, and what happens next, so your budget supports the kinds of inquiries you actually want.

01

Choose where to put your budget.

We recommend Google, Facebook, Instagram, or a combination based on what you sell, who you want to reach, and what you can spend.

02

Reach people searching on Google.

We build and manage Google campaigns around your services. We review search terms, locations, ads, and spending to keep the work focused on relevant customers.

03

Give people a reason to stop scrolling.

We create and manage Facebook and Instagram ads with a clear offer, relevant visuals, and a next step that fits the customer.

04

Make the page match the ad.

We review the page people land on and improve the message and path to contact. If you need a new page or a bigger website project, we quote that separately.

05

Know which actions the ads bring in.

We set up or review tracking for the calls, forms, and other actions we agree to measure. We'll explain what the data can and can't tell us.

06

Use the results to improve the ads.

We review spending, inquiries, and your feedback on lead quality. Then we adjust the campaigns and recommend what to test next within your approved budget.

Working together

Hand off your ads. Know where your money goes.

Already running campaigns? We'll review what's there. Starting fresh? We'll help you choose where to begin and what to budget.

Let's talk about your ads
  1. 01

    Tell us what a good lead looks like.

    We'll talk about what you sell, who you want to reach, and how your team follows up. We'll also review any campaigns you're already running.

  2. 02

    Agree on the campaign and budget.

    You'll see the recommended channels, ads, landing-page work, and tracking. We confirm our fee and your separate ad budget before launching.

  3. 03

    Let us manage and improve the campaigns.

    We handle the agreed ads and keep you updated on spending and results. Your feedback on the inquiries helps us decide what to change.

Pricing and questions

The fee and the ad budget.

Ongoing marketing can start at

$2,500/ month

Your fee depends on the campaigns, creative, and support you need. We'll agree on the work before you decide.

Advertising spend is additional and paid to the platforms. New landing pages, website rebuilds, and custom software are quoted separately.

Should I use Google or Facebook and Instagram?

Google Search can reach people already looking for your service. Facebook and Instagram can put your offer in front of people who may not be searching yet. We'll recommend where to start based on your customers, offer, and budget.

How much should I spend on ads?

There's no single budget that fits every business. We'll look at your market, goals, and what you're comfortable spending, then discuss a starting budget. That ad spend is separate from our fee.

Can you take over the ads I already run?

Yes. We'll review the account, past results, landing pages, and tracking first. We build on what's useful and explain what needs to change before taking over the agreed work.

Do I need a new website or landing page?

Not always. We start by checking whether your current page explains the offer and makes it easy to get in touch. If you need a new page or a rebuild, we'll explain why and price it separately.

What if the leads aren’t a good fit?

Tell us which inquiries fit and which don't. We use that feedback alongside campaign data to review the targeting, ad message, and landing page. A lower cost per lead isn't useful if those people don't want what you sell.

How quickly can ads start bringing in leads?

Ads can start reaching people once the campaigns are approved and running, but results depend on the offer, market, budget, page, and follow-up. Setup time depends on the access, creative, and tracking needed. We don't guarantee a lead count or return.

Put your ad budget to work for your business.

Tell us what you sell and what you want your ads to do. We'll talk through your current campaigns or help you figure out where to start.

Let's talk about your ads

Campaign scope, our fee, and your ad budget agreed before launch.